<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[SoundOut]]></title><description><![CDATA[SoundOut - Test and validate music choices, search music catalogues and license tracks that match your brand. World leading Sonic Research company. ]]></description><link>https://grace1654.wixsite.com/soundout/press</link><generator>RSS for Node</generator><lastBuildDate>Mon, 17 Aug 2026 22:08:54 GMT</lastBuildDate><atom:link href="https://grace1654.wixsite.com/soundout/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[When machines are doing the shopping, what is the future of marketing (and sonic branding)?]]></title><description><![CDATA[What happens when your customer is a personalised AI agent/assistant rather than an emotional human? My toilet stopped working last week...]]></description><link>https://grace1654.wixsite.com/soundout/post/when-machines-are-doing-the-shopping-what-is-the-future-of-marketing-and-sonic-branding</link><guid isPermaLink="false">6880b0cba1c535cc1b4a5a87</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 23 Jul 2025 10:21:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_563506946d1f49119686e16692dd57b4~mv2.webp/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Research reveals sonic branding as the most effective DBA to maximise brand awareness]]></title><description><![CDATA[Sonic assets revealed as THE most effective way to hook attention, drive brand recognition and maximise brand awareness New 2 year...]]></description><link>https://grace1654.wixsite.com/soundout/post/research-reveals-sonic-branding-as-the-most-effective-dba-to-maximise-brand-awareness</link><guid isPermaLink="false">686e48914d78ec2f615598f4</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 09 Jul 2025 10:57:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_5dbdd0e7a1644dcd84810f2a0f4ac03a~mv2.webp/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[The Science of Music in Marketing]]></title><description><![CDATA[The science of music in marketing: The ‘one-two’ knockout punch A plain‑English guide for busy marketers In the first second following...]]></description><link>https://grace1654.wixsite.com/soundout/post/the-science-of-music-in-marketing</link><guid isPermaLink="false">6825e1f312075eb0c5ffc7a5</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Fri, 16 May 2025 09:14:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_3e6037e56c124030beb5cd1d4c9966ea~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Courtier-Dutton</dc:creator></item><item><title><![CDATA[The Hidden Marketing Multiplier: If consumers adore this content - why do so many brands under-invest, under-report and under-value it?]]></title><description><![CDATA[1  The investment gap nobody’s talking about Marketers love to chase the eyeballs, yet we chronically under-fund the ears. IFPI’s global...]]></description><link>https://grace1654.wixsite.com/soundout/post/the-hidden-marketing-multiplier-if-consumers-adore-this-content-why-do-so-many-brands-under-inves</link><guid isPermaLink="false">6808ce6c765eb353ed5ca1db</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 23 Apr 2025 11:39:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_b3dace91b88e4ca8b4c5a63913211cf9~mv2.png/v1/fit/w_341,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[SoundOut Spotlight...]]></title><description><![CDATA[Event Spotlight:   Future of Audio &#38; Entertainment 2025 We're delighted to announce that our Co-founder, Grace Hammond , will be speaking...]]></description><link>https://grace1654.wixsite.com/soundout/post/soundout-spotlight-1</link><guid isPermaLink="false">67ff993075fa7138eeb41029</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 16 Apr 2025 12:21:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_5c6e783e9ce74a969aa0a1a48b3aeb2b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Will branding be more important in the AI future?]]></title><description><![CDATA[We are at the dawn of a new AI world - and nothing will ever be the same again. Despite the limp platitudes from the US tech Bros (and...]]></description><link>https://grace1654.wixsite.com/soundout/post/will-branding-be-more-important-in-the-ai-future</link><guid isPermaLink="false">67e3edba21a7b44b35f4cc37</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 26 Mar 2025 12:08:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_85e8bcd33ee34c5786256e2c760993bd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[When will brands embrace gen AI music?]]></title><description><![CDATA[David Courtier-Dutton, 12 March 2025 In the next 24 months AI will impact all aspects of marketing from ideation, content creation,...]]></description><link>https://grace1654.wixsite.com/soundout/post/when-will-brands-embrace-gen-ai-music</link><guid isPermaLink="false">67d16ac6384fd1eb75dbfbb0</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 12 Mar 2025 11:10:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_2c5c64ffd0ca4703b19c194213a94a8b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Brand-Artist Partnerships: Striking the Right Chord Without Losing Credibility]]></title><description><![CDATA[A celebrity association with your brand can be a powerful way to build profile, increase credibility and build emotional connection with...]]></description><link>https://grace1654.wixsite.com/soundout/post/brand-artist-partnerships-striking-the-right-chord-without-losing-credibility</link><guid isPermaLink="false">67bf1091593af992b6ea9559</guid><pubDate>Wed, 26 Feb 2025 13:06:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_440adb9bd279415a9149a0b77c6764f4~mv2.png/v1/fit/w_719,h_538,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[SoundOut Spotlight]]></title><description><![CDATA[The future of creativity At SoundOut, we’re obsessed with measuring the emotional impact of sound - from whispers to chimes, snaps to...]]></description><link>https://grace1654.wixsite.com/soundout/post/soundout-spotlight</link><guid isPermaLink="false">67b60547e71211226b7f8e0b</guid><category><![CDATA[Blog]]></category><pubDate>Wed, 19 Feb 2025 16:49:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/464708_ff820eb7fc6a4fdca359fcd55a9c4473~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grace Hammond</dc:creator></item><item><title><![CDATA[Can Music Build Trust in a Brand?]]></title><description><![CDATA[Trust is the bedrock of any successful brand-consumer relationship. It’s what keeps customers loyal, turns them into advocates, and...]]></description><link>https://grace1654.wixsite.com/soundout/post/can-music-build-trust-in-a-brand</link><guid isPermaLink="false">6790ee2db64e0286f432a7d4</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 22 Jan 2025 13:14:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_4fd9f44bd9a44b6db61cf326fda2421a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[How Music Helps Brands Influence, Inspire, and Hack Emotions]]></title><description><![CDATA[January 8, 2025 Music is perhaps the most reliable, adaptable and predictable mood altering ‘drug’ available to humankind. It is more...]]></description><link>https://grace1654.wixsite.com/soundout/post/how-music-helps-brands-influence-inspire-and-hack-emotions</link><guid isPermaLink="false">677e7a20958026b3ec899faf</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 08 Jan 2025 13:17:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_aeeca6499ef84815939f0e931a733adc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled - Groundbreaking 12-Year Study Exposes the True Power of Her Music’s Commercial Appeal]]></title><description><![CDATA[https://finance.yahoo.com/news/taylor-swift-brand-unveiled-groundbreaking-140000599.html?guce_referrer=aHR0cHM6Ly9xYWp3bjRrc3FvLm5ld3N3aX...]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-music-6</link><guid isPermaLink="false">6734a73e31756b3948df9870</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 13 Nov 2024 13:20:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_d56f46a8e0d447c2b49eb61a462957d5~mv2.png/v1/fit/w_648,h_648,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled - Groundbreaking 12-Year Study Exposes the True Power of Her Music’s Commercial Appeal]]></title><description><![CDATA[https://markets.financialcontent.com/ibtimes/article/accwirecq-2024-11-12-taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-ex...]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-music-5</link><guid isPermaLink="false">6734a594d88d3490617e0d75</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 13 Nov 2024 13:12:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_bac5e72a67654b539abb1147b1c5c6a4~mv2.jpg/v1/fit/w_512,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled - Groundbreaking 12-Year Study Exposes the True Power of Her Music’s Commercial AppealRead more: https://www.digitaljournal.com/pr/news/accesswire/taylor-swift-brand]]></title><description><![CDATA[https://www.digitaljournal.com/pr/news/accesswire/taylor-swift-brand-unveiled-1922192594.html]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-music-4</link><guid isPermaLink="false">6734a149ef5a5fae8366b877</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 13 Nov 2024 13:02:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_8f73e84dd90243aa9c09cc8d82c60759~mv2.jpg/v1/fit/w_200,h_200,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled - Groundbreaking 12-Year Study Exposes the True Power of Her Music's Commercial Appeal]]></title><description><![CDATA[https://www.australianherald.com/news/274753537/taylor-swift-the-brand-unveiled---groundbreaking-12-year-study-exposes-the-true-power-of-...]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-music-3</link><guid isPermaLink="false">6734a01f28eb5764aadcd1c6</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 13 Nov 2024 12:50:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_cd7568c34bbb48249a4b3c0dc4747e2c~mv2.jpg/v1/fit/w_181,h_181,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled - Groundbreaking 12-Year Study Exposes the True Power of Her Music’s Commercial Appeal]]></title><description><![CDATA[https://apnews.com/press-release/accesswire/taylor-swift-music-9707f50e1acd0588d5bf6620348ef0bc]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-music-2</link><guid isPermaLink="false">67349d7533f336791ac1544e</guid><pubDate>Wed, 13 Nov 2024 12:38:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_78b6c19ea04745238f0ad8c7eb98a5d2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled - Groundbreaking 12-Year Study Exposes the True Power of Her Music’s Commercial Appeal]]></title><description><![CDATA[https://www.accesswire.com/941338/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-musics-comme...]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-music-1</link><guid isPermaLink="false">67349c9eef5a5fae8366a83b</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Wed, 13 Nov 2024 12:35:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_3ffc7fe359544a7691f5e454c89b9fa0~mv2.png/v1/fit/w_445,h_445,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[12 yr long study reveals commercial appeal of brand Taylor Swift music]]></title><description><![CDATA[https://mediashotz.co.uk/12-yr-long-study-reveals-commercial-appeal-of-brand-taylor-swift-music/]]></description><link>https://grace1654.wixsite.com/soundout/post/12-yr-long-study-reveals-commercial-appeal-of-brand-taylor-swift-music</link><guid isPermaLink="false">672deb9fc583ab1399c2d3eb</guid><pubDate>Fri, 08 Nov 2024 10:45:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/464708_ab7dc701027e47bc8bde34f7f5c15417~mv2.jpg/v1/fit/w_716,h_460,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled – Groundbreaking 12-Year Study Exposes the True Power of Her Music’s Commercial Appeal]]></title><description><![CDATA[https://brandsjournal.com/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-musics-commercial-ap...]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-music</link><guid isPermaLink="false">672deaeb0a440f8245850238</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Fri, 08 Nov 2024 10:42:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_19991ae67ddb430f894921ec66d0cb99~mv2.jpg/v1/fit/w_200,h_200,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item><item><title><![CDATA[Taylor Swift: The Brand Unveiled]]></title><description><![CDATA[Groundbreaking 12-Year Study Exposes the True Power of Her Music's Commercial Appeal Read the full article here:...]]></description><link>https://grace1654.wixsite.com/soundout/post/taylor-swift-the-brand-unveiled</link><guid isPermaLink="false">671a2e4d815dad9822b125a7</guid><category><![CDATA[Press]]></category><category><![CDATA[Blog]]></category><pubDate>Thu, 24 Oct 2024 11:26:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/63f19e_7c7e303596414c268fdf97a2a5dc6a18~mv2.jpg/v1/fit/w_1000,h_809,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Emily Waters</dc:creator></item></channel></rss>