Brands are failing to connect with Gen Z through sonic branding

SoundOut, the leading sonic branding and testing agency, has revealed how US brands are failing to connect effectively with Gen Z in their sonic branding efforts. New research from a 150,000-strong consumer study has revealed how the sonic logos of leading household brands are 60% less likely to be recognised by Gen Z than older demographics.

Read the full article here: https://www.martechcube.com/brands-are-failing-to-connect-with-gen-z-through-sonic-branding/