SoundOut Press & Blog

When machines are doing the shopping, what is the future of marketing (and sonic branding)?

What happens when your customer is a personalised AI agent/assistant rather than an emotional human? My toilet stopped working last week...

Jul 23, 2025

Sonic assets revealed as THE most effective way to hook attention, drive brand recognition and maximise brand awareness New 2 year...

Jul 9, 2025

The science of music in marketing: The ‘one-two’ knockout punch A plain‑English guide for busy marketers In the first second following...

May 16, 2025

1 The investment gap nobody’s talking about Marketers love to chase the eyeballs, yet we chronically under-fund the ears. IFPI’s global...

Apr 23, 2025

Event Spotlight: Future of Audio & Entertainment 2025 We're delighted to announce that our Co-founder, Grace Hammond , will be speaking...

Apr 16, 2025

We are at the dawn of a new AI world - and nothing will ever be the same again. Despite the limp platitudes from the US tech Bros (and...

Mar 26, 2025

David Courtier-Dutton, 12 March 2025 In the next 24 months AI will impact all aspects of marketing from ideation, content creation,...

Mar 12, 2025

A celebrity association with your brand can be a powerful way to build profile, increase credibility and build emotional connection with...

Feb 26, 2025