SoundOut Press & Blog

What happens when your customer is a personalised AI agent/assistant rather than an emotional human? My toilet stopped working last week...

Sonic assets revealed as THE most effective way to hook attention, drive brand recognition and maximise brand awareness New 2 year...

The science of music in marketing: The ‘one-two’ knockout punch A plain‑English guide for busy marketers In the first second following...

1 The investment gap nobody’s talking about Marketers love to chase the eyeballs, yet we chronically under-fund the ears. IFPI’s global...

Event Spotlight: Future of Audio & Entertainment 2025 We're delighted to announce that our Co-founder, Grace Hammond , will be speaking...

We are at the dawn of a new AI world - and nothing will ever be the same again. Despite the limp platitudes from the US tech Bros (and...

David Courtier-Dutton, 12 March 2025 In the next 24 months AI will impact all aspects of marketing from ideation, content creation,...

The future of creativity At SoundOut, we’re obsessed with measuring the emotional impact of sound - from whispers to chimes, snaps to...

Trust is the bedrock of any successful brand-consumer relationship. It’s what keeps customers loyal, turns them into advocates, and...

January 8, 2025 Music is perhaps the most reliable, adaptable and predictable mood altering ‘drug’ available to humankind. It is more...

https://finance.yahoo.com/news/taylor-swift-brand-unveiled-groundbreaking-140000599.html?guce_referrer=aHR0cHM6Ly9xYWp3bjRrc3FvLm5ld3N3aX...

https://markets.financialcontent.com/ibtimes/article/accwirecq-2024-11-12-taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-ex...

https://www.digitaljournal.com/pr/news/accesswire/taylor-swift-brand-unveiled-1922192594.html

https://www.australianherald.com/news/274753537/taylor-swift-the-brand-unveiled---groundbreaking-12-year-study-exposes-the-true-power-of-...

https://www.accesswire.com/941338/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-musics-comme...

https://brandsjournal.com/taylor-swift-the-brand-unveiled-groundbreaking-12-year-study-exposes-the-true-power-of-her-musics-commercial-ap...

Groundbreaking 12-Year Study Exposes the True Power of Her Music's Commercial Appeal Read the full article here:...