SoundOut Press & Blog

There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...

The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.

Every brand wants to be trusted. Trust is the bedrock of any lasting relationship and without trust it is all but impossible to build a...

Mapping the emotional DNA of music SoundOut and MassiveMusic announce first Data-Driven Sonic Branding Tool

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this

You know what James Bond and Darth Vadar sound like, but have you ever wondered what SoundTrack Trump or Boris would have?

The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the...