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SoundOut launches new TikTok service
The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative agency Loud Parade.
Mar 8, 2023
10 strategies to accelerate the attribution of your sonic brand
If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....
Feb 13, 2023
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Feb 7, 2023
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Jan 12, 2023
John Lewis loses out to Aldi, Lidl and TK Maxx in Christmas ad music league table
"... one of the most powerful ways to tie the emotion of the campaign with the brand itself is through music. "
Jan 11, 2023
How can brands use sound and music to better empathise with consumers?
The mood of a nation is in constant flux, whether influenced by a national sporting success, the death of a monarch....
Jan 11, 2023
SoundOut in Transform magazine
SoundOut: Aldi ad music is UK Christmas number one.
Dec 20, 2022
John Lewis loses out to Aldi, Lidl and TK Maxx in Christmas ad music league table
SoundOut, the leader in sonic branding testing, has revealed the most effective advertising soundtracks of the 2022 Christmas season.
Dec 13, 2022
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